With 3.5 billion text messages sent or received daily, cell phone users have grown accustom to opening up text messages on their individual cell phones, which is usually within just two or three feet. Your clients can literally be reached via your mobile advertisement almost just about anywhere they go; at the supermarket, at the ball game, at the pool.
The possibilities of mobile marketing are email list and breaking new ground daily. This data reinforces the need for a mobile marketing strategy. SMS text message promoting reaches a diverse target audience (234M potentially!) is inexpensive, fun and really should be a fundamental element of your 2011 marketing strategies.
You can add phone numbers, e-mail addresses and web site addresses within the text message. People that have web capabilities on their mobile phones can "touch" the phone number/e-mail or address/web address within the text message and connect immediately. Because this is a brand new, quickly evolving marketing space, most companies, from small businesses on up to Fortune 500 companies are becoming involved in one way or another. One of the great things about mobile marketing is the fact that it is so inexpensive.