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talisha pussy5566
Apr 20, 2022
In Fashion Forum
The analysis also shows that, in this new Phone Number List scenario, consumers pay much more attention to brands that intend to engage in the right way, that is, those that, by rescheduling their communication strategy, have told their Phone Number List values. Index of topics Three approaches to advertising in the health emergency How to deal with the new normal Three approaches to advertising in the health emergency Regarding the sector overview, we have identified three macro-approaches to advertising in the lockdown that Phone Number List identify the common responses of those companies. Despite the ongoing pandemic, have decided to continue Phone Number List communicating. The first, called GO AHEAD , unites the realities that wanted to broadcast the advert agreed and made before the Coronavirus broke into everyone's lives. The second approach, or CAPITALIZE , identifies the companies that have created an ad hoc commercial Phone Number List updating it to the contingent situation. And, finally, the ADAPTIVE denote the brands that have opted for an intermediate Phone Number List route , preferring to modify their own commercial tv , defined in a phase prior to the Coronavirus, with small interventions, using, for example, pigtails or superimposed writings. The same approaches (ADAPTIVE, GO AHEAD and CAPITALIZE) were subsequently used to categorize the 15 commercials object of the research. The promotional Phone Number List messages divided in this way were shown to the panel involved, made up of 2250 interviewees divided into 15 groups perfectly equal to each other in terms of socio Phone Number List demographic criteria, knowledge and purchase of the advertised products. A specific spot was therefore presented to each cluster with the aim of analyzing the reactions in relation to 4 well Phone Number List defined KPIs, such as satisfaction
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