Even if your prospects only sign up for the promise of a one-time free piece of content they will be on your mailing list. From then on it's up to you to mailing list keep them engaged. Create engaging email content: If a personalization is the appetizer then quality content is the full meal. You already sent emails but what you really want is for your customer to read them and make use of its contents.
Creating quality content for your emails guarantees that your customers will be waiting for the upcoming email. Build up anticipation by creating special content from time to time, hosting contests, sending gifts to random customers, anything to keep mailing list them on edge! Allow guest posting: Guest posting is a great way to make your prospects and repeated customers perceive you as a reliable source of information.
By allowing guest posting and announcing it on your newsletter you can have people wanting to read something from a different mailing list perspective. It will also generate traffic by means of word of mouth. If somebody on your mailing list sees a guest post from somebody that knows someone is going to enjoy they will forward that email to that person, so you'll probably add someone to your mailing list!