It should be noted that this sweet story will have been practically impossible to tell without using animated advertising since it takes place in a fictional world where animals take school buses and celebrate Christmas - unrealistic, right feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
As you're about to learn, this is one of the main advantages of cartoon ads: when it comes to storytelling, your imagination is the phone number list only limit know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
This is the kind of advertising that focuses on conveying brand values rather than selling points Customers in this segment would be interested in knowing the ingredients and nutritional information. That's why we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.