Marketing regulation isn't many people's idea of email list exciting read, but we're going to change all that! Disclosing affiliate links is exciting because it all comes down to your brand reputation. There are a lot of questionable happenings on the web, but when you build trust and offer valuable information, you can make money the right way. This goes for affiliates and affiliate program managers. Follow the rules around disclosing affiliate links and the sky is the limit, don't, and you can tarnish your brand and might even find the ftc knocking on your door (probably not, but maybe). What is an affiliate link disclosure?
An affiliate link disclosure is short text that highlights a relationship between your website and the websites you are linking to. Most often, this link will take the form of financial compensation through an affiliate program. Think of it as a disclaimer. This helps the reader evaluate your content because it is honest about the relationship you have with the topic you are talking about. Essentially, you're saying something along the lines of:“we test hundreds of products each month to email list give you our honest and unbiased opinions. That being said, we do receive compensation when you purchase a product through one of our links, so please factor that into your purchasing decision. Your affiliate disclosure won't look exactly like this, but the idea is to show that there is this connection between you and the website you are linking to.
This is important for building trust with your audience, but it's email list also a legal requirement. Why are affiliate disclosures important? Let's start with the most important reason to use affiliate link disclosures: consumer protection. The internet can sometimes feel a bit like the wild west. If we wanted to, we could all create a website and start reviewing any product we want right now. By using paid advertising, we could reach a large audience in just a few days. All of this without any knowledge of the products we are reviewing, just for the purpose of making affiliate sales. It's bad for the business of everyone who uses the internet.