What is a chatbot, what is it for and how does it work? Have you heard the term Chatbot ? Maybe yes, but even if you haven't heard about it, chances are you've come across one on the Internet, since they are a very useful tool to help Online Businesses automate a large part of their Marketing and customer service actions. . In itself, it is not a very complex tool and, in addition to those already mentioned, it can have a large number of uses, depending on the objectives you want to achieve in your company. In addition, what makes them an excellent tool is not only their versatility, but also the benefits they bring you when it comes to improving the experience you give your website users. In this article I want to tell you everything you need to know about them, from what exactly is a chatbot (in case you are one of those who still does not know it), what they are for and even how you can create them through some of the best Apps that they currently exist. Thematic content menu What is a Chatbot?
What exactly is a Chatbot for? How does a Chatbot work and what types exist? The 5 best Apps and platforms with which to create your own Chatbot What is a Chatbot? Chatbot , translated into Spanish, means something like " chat robot " which, although this translation does not make much sense literally, is precisely what we mean: a type of "robot" that is capable of chatting and interacting with certain users, that is, you can both receive and send messages to them. To be a little more technical with its definition, it is an Artificial Intelligence program that we configure as Webmasters to respond to our audience when they enter our website or a specific chat room. With regard to the latter, you can find the main social networks on the market, from WhatsApp conversations and groups, Facebook Messenger and even streaming platforms such as Twitch , and this of course includes Blogs, Web pages and online stores, as I have mentioned before. . Surely you have already come across one of them: an example may be when you enter a company page and a chat window appears with an automatic message.
These are usually a chatbot to which you can ask your questions quickly and directly, while a customer service employee contacts you. As a curious fact, one's response capacity can vary enormously depending on the need of the company that implements it , from responding to messages or simple queries to making reservations without the need to involve any company employee. This last example is common in huge hotel chains, which usually have large numbers of clients and need to streamline their service processes. Jose Facchin - eBook Guide Keywords phone number database Business What exactly is a Chatbot for? I already told you that the capacity of this type of software can vary depending on the company that implements it and its needs. But, what utilities can be given to these programs with artificial intelligence? Here are some examples: 1. Customer service The first function, and the main reason why it is a good idea to create one for your business and include it in your Digital Marketing plan is this. If there is a problem that human beings deal with every day, it is the lack of time to do all our daily activities and tasks, and in a company or business the same thing happens.
Unfortunately, we do not always have enough time to attend to all our clients when they write to us, and it is precisely at this point that the chatbot shows its main utility. The type of response that a chatbot can give varies greatly depending on the type and purpose for which it has been created. However, in general, they are able to at least respond with a programmed message or act by default in certain situations, be it a click, a received message or simply entering our website. Whichever type you use, your customers will have a way to contact your business through them or, at the very least, they will know that you will attend to them shortly. 2. Community management Another excellent utility that these programs have is to manage a community or group chat. Again, we don't always have enough time to dedicate all our attention to a single activity, except when it requires a lot of time.
For this activity we need to be 100% attentive to the conversation in case someone commits an infraction. This particular case is quite common on platforms like Twitch, YouTube or the like. In this type of streaming platform, a chat is usually available for live broadcasts, and managing this chat during a broadcast can become quite a complicated task, especially when the audience is constantly growing. It is at these times that a tool of this caliber comes in handy, as it helps you manage the community and sanction those who break the rules automatically.