The most common helmets include: HTC Vive Oculus Rift Samsung Gear VR Google Cardboard Microsoft MR However, VR/AR initiatives do not always need additional technology to be effective promotional tools. "AR can use the camera on a phone or tablet, while large-scale AR can be created using large video walls and digital cameras," says Matthews. “VR can be used on mainstream smartphones with the addition of a handheld viewer, such as the Google Cardboard,
although they lack the full immersion offered by more expensive headsets. » Ultimately, experiential marketing such as virtual reality and augmented reality can still engage consumers and drive conversions on a traditional desktop or mobile device. In Color Correction Service particular, NEXT/NOW recommends publishing your VR/AR campaigns on: Facebook Youtube Vimeo All three platforms offer 360-degree video options, while mimicking the immersion that virtual reality headsets offer best. Augmented reality features are also particularly effective on mobile apps.