Brands can create filters, stickers, geotags, GIFs and more to encourage customers to interact with their brand online. Navigation Augmented reality helps users navigate offices, cities, airports and other complex entities, allowing them to find their way quickly. Should your brand run virtual reality or augmented reality marketing campaigns? Unfortunately, there's no simple answer to this – it all depends on your budget, goals, brand identity and vision. "They're both good for different things," says Matthews. “AR is a strong choice when you want to interact with the real world, the products, the objects around you.
But VR excels in total immersion. My advice would be to contact a professional and clarify your end goals. They can give you examples of what a Real Estate Photo Editing campaign would look like in each technology and help you find the best solution. Do you want to create your own virtual reality or augmented reality campaign? Visit the NEXT/NOW agency profile to learn more about their costs, portfolio, team leadership and more! Platforms and channels that support virtual reality and augmented reality Many people immediately associate virtual reality and augmented reality with standalone devices and bulky headsets.